Search Insights shows the real keywords people typed before finding your profile, which terms are rising or fading, and which searches your own content never mentions.
Google quietly tells you the exact phrases people typed before your profile appeared. Most business owners have never looked, and the ones who have looked at it once did not know what to do with the list.
Search Insights turns that raw list into a monthly read on demand: what people call the thing you sell, which of those terms are growing, and which ones bring you views while appearing nowhere in your own profile content.
Monthly keyword report from your own profile data, split into brand searches vs discovery searches
Rising and fading terms so you catch demand shifts early
Content-gap finder: searches that bring you views but appear nowhere in your description or posts
AI drafts a description or post to cover a gap; you edit and publish (included with paid plans)
The single most useful split in the whole report. Brand searches are people typing your name - they already knew about you, and the profile just confirmed where you are. Discovery searches are people typing what they need and finding you among the options.
Discovery is where growth lives. A profile that is ninety percent brand searches is serving your existing customers well and winning almost no new ones, and that is a completely different problem from a low rating.
Demand shifts before revenue does. A term climbing month over month is a signal to write about it now, while a term fading is worth knowing before you build a season around it.
We compare each month against the previous period per location, because a term rising in one neighbourhood may be flat in another.
This is the report that changes what people do. We cross-reference the searches bringing views to your profile against the words actually present in your business description, services and recent posts.
The terms that appear in one and not the other are your gaps: real demand, arriving despite you rather than because of you. Covering them is the cheapest visibility work available, because you already know the phrase converts.
A gap is only useful if something happens next. On paid plans the AI assistant drafts a revised business description or a post that covers the gap term naturally, using your real categories and services rather than keyword stuffing.
You edit the draft and publish it from the same screen. The loop from "people search for this" to "our profile now says this" is minutes, not a project.
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