Search Insights shows the real keywords people typed before finding your profile, which terms are rising or fading, and which searches your own content never mentions.
Monthly keyword report from your own profile data, split into brand searches vs discovery searches
Rising and fading terms so you catch demand shifts early
Content-gap finder: searches that bring you views but appear nowhere in your description or posts
AI drafts a description or post to cover a gap; you edit and publish (included with paid plans)