Star trends, sentiment, trending terms, and review-pattern signals based on your own authorized profile data.
Google gives you a performance tab per location, one location at a time, over a limited window. It tells you what happened. It does not tell you which of your twelve stores is quietly falling behind, or which of them is about to.
Review intelligence stitches your own authorized profile data into a picture you can act on: how each location is trending, what customers keep saying, where the calls and direction requests are actually coming from, and which reviews deserve a second look.
Star distribution, average rating and velocity over time
Sentiment mix and trending keywords
Reviewer-credibility signals: Trusted / Neutral / Suspicious
Performance metrics: impressions, calls, clicks, directions
An average rating is a lagging number that hides everything interesting. A 4.4 that has been climbing for six months and a 4.4 that has been sliding since spring are completely different businesses.
We track star distribution, average rating and review velocity month over month per location, so you see direction rather than a snapshot.
Sentiment analysis reads the text, not only the stars, and trending keywords surface the words appearing more often this month than last. That is where operational problems show up before they show up in the rating.
Our sentiment blend weighs the star rating alongside the language of the review, because a three-star review with a furious paragraph is not a neutral review.
Impressions on Search and Maps, calls, website clicks and direction requests, per location, over time. These are the numbers that connect your profile work to real customers walking in.
Seeing them next to your posting and reply activity is what makes them useful: it shows whether the effort is landing.
Reviewer-credibility signals are marked Trusted, Neutral or Suspicious, and every signal shows the reason behind it - a cross-location footprint, a low-star burst, a rating that contradicts its own text.
We deliberately do not present these as verdicts. They are a prompt to look closer at a handful of reviews out of hundreds, which is the difference between a useful signal and a tool that teaches you to dismiss criticism.
Owners, franchisors and agency clients all want the same thing: a clear monthly picture per location without a login. Performance and review data can be pulled into reports for exactly that.
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