This policy explains how The Apps Galore ("we", "us") operates GBP Manager and collects, uses, stores, and deletes information when you use our website and platform at https://gmb.theappsgalore.com.

1. Information we collect

Account data - name, email, and password (hashed) for your platform account.
Business data you enter - company details, locations, posts, templates, and settings.
Google Business Profile data - when you connect a Google account, we access the profiles, locations, reviews, posts, Q&A, and performance metrics you are authorized to manage (see Section 4).
Marketing enquiries - email and any details you submit via our contact form or free tools, used to respond and (only with your explicit consent) to send product updates.
Usage & analytics - basic request data and campaign attribution (e.g. UTM parameters) to understand traffic.
Payment data - billing is processed by Stripe; we do not store full card numbers.
AI usage records - when you use the AI Assistant we record that a generation happened (feature, time, workspace) to enforce fair-use limits and show usage; we do not use your content to train AI models.

2. How we use information

To provide and operate the service, manage your profiles at your direction, respond to enquiries, process payments, secure the platform, and-where you've opted in-send relevant product updates. We do not sell your personal data.

3. Marketing emails & consent

We only send marketing email to people who explicitly opt in. Every marketing message includes an unsubscribe link, and you can withdraw consent at any time. Transactional messages (e.g. delivering a result you requested, billing notices) are separate from marketing email.

4. Google user data & Limited Use

When you connect a Google account, you grant the https://www.googleapis.com/auth/business.manage scope. We use it solely to let you manage the Google Business Profiles you own or manage, including:

listing your accounts and locations;
reading and (with your manual action) replying to reviews and Q&A;
creating and scheduling posts; updating business information;
showing your Business Profile performance metrics.

We do not scrape Google. All Google data is obtained through the official Business Profile APIs, only for profiles you are authorized to manage.

Limited Use. Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements. Specifically, Google user data is used only to provide and improve the features described above; it is never sold, used for advertising, or used to develop, train, or improve generalized AI/ML models, and human access is restricted to what is necessary to operate or support the service, with your explicit consent, or as required by law.

Apple Business data. If you connect Apple Business, we access only the location and content data needed to manage the place cards you authorize - business name, address, phone, website, hours (including holiday hours), and Showcases. Apple Maps provides no reviews API, so no review data is accessed. Apple data is used solely to provide these features and is handled under the same principles above.

5. Storage, security & retention

We store the minimum data needed to provide the service. OAuth refresh tokens are encrypted at rest. Google-provided review and Q&A text, reviewer photos, and full location payloads are treated as cached content: they are retained while you actively manage that location and scrubbed within 30 days after you stop managing it (un-importing the location, disconnecting the Google account, or cancelling). After scrubbing we keep only narrow operational records and derived rollups (e.g. rating, star counts, sentiment, your own replies) needed for the dashboard. When you disconnect a Google account-or request deletion-we revoke the token and delete that connection and its associated cached synced data. See our Security & Compliance page for details.

6. Sharing

We share data only with service providers needed to run the platform (e.g. Google APIs, Stripe for payments, our email provider), each handling data on our behalf. We do not sell personal data.

7. Your rights & data deletion

You can access, correct, export, or delete your data, disconnect Google or Apple at any time, and withdraw marketing consent. For step-by-step deletion - including deleting your entire account and all associated Google/Apple data - see our Data Deletion page, or contact support@theappsgalore.com and we will respond promptly.

8. Contact

Questions about this policy? Email support@theappsgalore.com or use our contact form.

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