Free Google Business Profile audit

Type your business name. We read your live Google profile and score it out of 100 - rating, review volume against the businesses near you, freshness, photos, hours and categories - then rank the fixes. No Google login needed.

Adding the city gets a match first time. We only read what Google already shows the public.

What we check

  • Star rating, against the average of nearby businesses in your category
  • Review volume against the typical competitor on your street, and against the local leader
  • How recent the reviews Google surfaces actually are
  • Photos, opening hours, website, phone and categories
  • What customers praise and complain about, pulled from your public reviews

What we can't see from outside

Google's public data does not include owner replies, the search terms that found you, your posting history, description, services or Q&A. The report says so plainly rather than guessing. Those need your profile connected, which is what GBP Manager does.

What a profile audit is actually for

Nearly every local business has the same reaction to their Google listing: it looks fine. It usually is fine, in isolation. The problem is that customers never see it in isolation. They see it beside two competitors, on a phone, for about ninety seconds, and they pick one.

An audit is useful when it answers the comparative question rather than the absolute one. Not "do you have photos" but "you have four and the businesses beating you have thirty". Not "your rating is 4.3" but "4.3 is below the 4.6 average for your category within a mile, and the leader has three times your review count".

What the score is built from

Rating, in context

A 4.4 is excellent in one market and mid-table in another. We compare yours against nearby businesses in the same category, because that is the field you are actually being chosen from.

Review volume and recency

Volume signals prominence and recency signals that you are still trading. A business with 200 reviews where the newest is from two years ago reads worse than one with 60 that are current.

Completeness

Photos, hours, website, phone and categories. These are entirely within your control, they take an afternoon, and they are where most audits find the quickest points.

What customers keep saying

We read the reviews Google shows publicly and pull out the recurring praise and the recurring complaints. Five reviews mentioning parking is not five reviews. It is one operational problem.

Honest about the limits

Plenty of audit tools present guesses as findings. This one does not. Google's public data does not expose your owner reply rate, the search terms bringing people in, your posting history, description, services or Q&A, so the report names those as unknown instead of inventing a number. Seeing them requires the profile connected, which is what the Visibility Score inside GBP Manager does, continuously and for every location you manage.

Audit questions

No. The audit reads what Google already shows the public about your listing, so there is no login, no OAuth consent and no access to your account. You only need your business name and city.

From what is visible externally: your star rating measured against nearby businesses in your category, your review volume against the typical local competitor and the local leader, how recent your reviews are, and whether photos, hours, website, phone and categories are in place.

Yes, and there is no trial attached to it. We ask for an email so we can send the report, which is the only thing we get out of running it.

Owner replies, the search terms bringing people to your profile, your posting history, description, services and Q&A are not in Google's public data. The report states that rather than guessing at it. Those need the profile connected.

It samples businesses in your category near your location and compares rating and review count. It is a directional benchmark for setting a realistic target, not a ranking report.

Technically yes, since it only reads public data. It is built for owners and for agencies assessing a prospective client's listing before a pitch.